✦Matteo StellaEmail
Matteo Stella Product Optimization Portfolio
Product Optimization Portfolio

I improve digital products, UX flows and operational systems.

I analyse digital projects, identify UX friction and operational inefficiencies, then transform them into simpler, scalable and more user-friendly experiences.

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Product OptimizationUX OperationsAI WorkflowsProcess ImprovementUser Experience
Matteo Stella professional portrait
3mobile products
5digital ecosystems
3languages

How I improve a digital product

My focus is not just creating — it’s understanding what doesn’t work, simplifying the experience and pointing the team toward concrete solutions.

01 · Preview

Project analysis

I observe flows, content, interfaces, CTAs, mobile experience and operational logic.

02 · Audit

Friction research

I identify errors, unclear points, unnecessary steps and obstacles for the end user.

03 · Optimize

UX & process improvement

I simplify journeys, priorities, visual hierarchy and conversion paths.

04 · Guide

Operational direction

I turn analysis into clear directions for designers, developers and operators.

Product Optimization Case Studies

Each project is read as a system: business goal, user experience, friction points, flows and conversion.

Il Raviolo UX optimization
Restaurant UX & booking flow

Il Raviolo — Clearer booking flow and mobile-first experience

Problem
Booking and navigation experience needed to be more direct for mobile users and tourists.
Intervention
Visible CTAs, hero hierarchy, digital menu, local SEO and reduction of unnecessary steps.
Goal
Transform the website into a conversion tool: less confusion, more bookings.

Gas Project product experience
Automotive digital positioning

Gas Project — Technical clarity and premium perception

Problem
Complex technical services that needed to be understandable and credible for automotive clients.
Intervention
Racing branding, service-oriented UX, strong CTAs, simplified technical messaging.
Goal
Convey value, expertise and trust before first contact.

Mundo Imposible user experience
Tourism conversion UX

El Mundo Imposible — Immediate experience and fast booking

Problem
A new attraction that needed to be explained quickly to families and tourists.
Intervention
Strong visual, simple microcopy, fast journey and immediate promise.
Goal
Increase interest, trust and visit intention.

Independent Digital Products

Apps designed to test retention, AI workflows, content organisation and product logic.

AI-powered content organization

Il Ricettario Di Matteo

Imports recipe videos from Instagram/Facebook, uses AI to generate ingredients and quantities, and organises everything into a private recipe book.

  • AI ingredient extraction
  • Smart folders
  • PDF/export/share logic
  • Italian & Spanish localization

Gamified discovery

Lo Sapevi Che

Curiosity platform with interests, notifications, levels, progression and daily engagement loop.

Historical discovery

Un Día Como Hoy

Daily historical events app with smart notifications, interest filters and daily content.

Digital Ecosystem Projects

Websites, social, Google Business, local SEO and customer journeys managed as complete digital ecosystems.

Il Raviolo

Restaurant digital ecosystem with booking, digital menu and local SEO.

WebsiteInstagramGoogle BusinessUX
Open site ↗

Gas Project

Automotive workshop with technical positioning and conversion-focused UX.

AutomotiveBrandingSEOLead gen
Open site ↗

Kayaman’s Farm

E-commerce and brand presence with optimised customer journey.

EcommerceUX/UISocialGoogle
Open site ↗

La Goloseria Lago Santo

Local food brand with product communication and digital presence.

FoodBrandingLocal SEOSocial
Open site ↗

Operations background

Real experience in client management, processes, business activities and daily operational challenges.

2019 — present

Digital Product & UX Operations

Digital product analysis, UX improvement, AI workflows, websites, SEO, social ecosystem and customer journey optimisation.

2010 — 2019

Retail & Restaurant Operations Management

Business, client, supplier and marketing management, process design and problem solving in high-pressure real-world contexts.

2010 — 2019

Retail Operations & Process Management

Sales, order management, customer relations, workflow optimisation and operational organisation.

Languages

Italian
Native

Spanish
Professional working proficiency

English
Professional written English — asynchronous documentation with AI-assisted translation support.

Product, UX or operations?

Available for remote roles in Product Operations, UX Operations, Digital Product Optimization and AI Workflow systems. Open to full-time, hybrid, and startup environments.

matteo@blackstardigitalstudio.comWhatsAppLinkedIn